Smart, savvy and social

Democratizing content creation for the next billion

February 18th, 2020

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The year 2020 will be remembered as, among many things, an era of massive transformations across sectors. Key among them is the way social media content is being created and consumed in India.

Falling prices of smartphones and data have allowed more and more Indians access to the internet on the go and allowed them to exchange information through social media in unprecedented ways. And while Facebook continues to rule the roost in terms of social media penetration in the country, the past year has also seen the emergence of a new breed of social media platforms that are video-first and accessible in a variety of vernacular languages. Such platforms are gaining popularity across the country as millions of users sign up to express themselves in unique ways.

‍To understand the role of such platforms in shaping India’s social media landscape, YourStory is hosting ‘Smart, savvy and social: Democratizing content creation for the next billion’, in association with Akamai. This virtual event will feature industry leaders of this nascent space, talking about the factors that have led to their growth, their strategies for differentiation, the opportunities for innovation, and future contours, among other aspects.

Session 1:
11 AM to 11.45 AM
Panel Discussion:
Brave new world: Navigating India’s evolving social media landscape

This panel discussion will feature industry leaders of leading video-first social media applications and Rohonesh Kar, Presales Leader for the Media & Carrier division for India at Akamai Technologies. The panelists will outline the key opportunities that lie ahead for India’s new-age social platforms as well as the challenges that they need to tackle in order to remain competitive in this space. These challenges include enabling a seamless user experience, ensuring privacy and security for user data and activity, and ensuring the platforms are able to scale in tandem with their growth aspirations. The panel discussion will also cover how Akamai solutions can play a key role in countering these challenges through various use cases.

Rohonesh Kar
Presales Leader – Media & Carrier Division, India, Akamai Technologies
Vikas Malpani
Co-founder & CEO,
Leher App
Shivank Agarwal
Co-founder & CEO, MitronTV
Brijesh Kashyap
Co-founder, MOBtexting & MiniLive
Alen Abraham
CEO, Plutomen
Spaceforce Pvt Ltd
Dr. Madanmohan Rao
Research Director, YourStory (Moderator)
Session 2:
4 PM to 4.30 PM
Fireside chat:
Future-proofing social for the next
billion users

This fireside chat will feature industry leaders of leading video-first social media platforms and Hrishikesh Varma, Director, Product Management (Media), Akamai. The speakers will talk about the evolution of India’s social media landscape, the factors that have led to the increasing popularity of these apps beyond users in Tier 1 cities, the opportunities such a trend offers, the challenges that comes with the space and how they are solving them, and the innovations that will help take this nascent space in new and exciting directions.

Rishi Varma
Director, Media Products, Akamai Technologies
Gaurav Mishra
SVP, Product, ShareChat
Dr. Madanmohan Rao
Research Director, YourStory (Moderator)
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